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10 December 2020

Parit Padang Global is Formally Named Distributor of L'Oréal Indonesia

Jakarta, (10/12) – PT. Parit Padang Global was appointed and trusted by PT L'Oréal Indonesia (LI) to distribute L'Oréal Professionnel (LP) products as of 1 January 2021.
Bapak Umesh Padkhe from LI signed the distributor appointment letter and passed it to Bapak Rogelio C. La O' Jr on November 27th, 2020.

Facts of PT. L'Oréal Indonesia : 
-    Been in Indonesia for 41 years
-    Been 34 years of manufacturing in Indonesia 
-    Number one skincare brand
-    Number one in professional market & luxury market as well as men’s face care market
-    Have 15 prestigious brands such as Lancome, Yves Saint Laurent, She Uemura, Giorgio Armani, Kiehl’s, Urban Decay, Ralph Lauren, Viktor &  Rolf, L'Oréal Paris, Garnier, Maybelline, NYX, L'Oréal Proffessionel, Matrix and Kerastase

L'Oréal Professionnel (LP) never stop producing innovative products and deliver them to the finest professional hairdressers. 
LP’s categories vary from Texture, Styling, Haircare, Color and PPG is eager to distribute them to Saloons and its Suppliers in 25 branches. 

The ceremony was attended by : 
Bapak Michael Justisoesetya – GM Professionnel Product Division
Bapak Hendra Purjaka – Brand GM L’Oréal Professionnel
Bapak Doni Setiawan – Commercial Head, Professionnel Product Division
Ibu Queentia Tampubolon – GM Education & Business Development
Bapak Fikri Adriansyah – Supply Chain Manager
Bapak Piero Brambati - Chief Finance Officer Soho Global Health 
Bapak Edwin Vega – VP Distribution Sales & Marketing Parit Padang Global 

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SOHO Global Health has consistently delivered sustainable, solid financial results despite the soft market condition. In a rapidly-changing environment, the key to our success has been our ability to balance continuity with change. It has required discipline and decisive actions to build sustainable value for the long term.

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